No Time To Wait Website
No Time To Wait is a conference program under the LetsStopAIDS charity. NTTW allows young Canadians to further their knowledge of HIV-related issues. The website allows young Canadians to register and learn more about the conference's theme.
Team:
2 UX Designers + 1 Graphic Designer, 1 Developer
Time frame:
1 month
Project Type:
Desktop & Mobile Website
Tools:
Figma, Photoshop
LetsStopAIDS, Canada’s largest youth-led HIV charity, has been accelerating the global HIV response since 2004.
Brief
Design a marketing website for the NTTW conference.
The website's prime objective was to
Display the conference date
Conference theme
To show the schedule information
Get people to register for the conference.
The second key objective was to keep the user interface and experience of the website easy to follow.
Design Process
Research
Researching Charity and Conference websites helped me better understand the structure and flow of such websites combined with the brand requirements. After going through competitive charity and conference websites, the next step was to sit with the stakeholders and understand the website KPIs:
Stakeholder interview
Define
The focus of this project was to create a user-friendly platform that clearly defines the conference objectives, such as follows:
Speakers' information
Schedule for the conference
Educating the visitor about the event's theme
Mentioning the possibility of having translations, specifying that it's an inclusive event, etc.
The wireframing and sitemap were designed to keep a single CTA repeated twice on the first fold of the landing page, one on the navigation and the other on the hero section.
My contribution was in multiple areas of design;
Designed the Splash Screen
A control segment to display the conference theme on the homepage
Wireframing & Sitemap
3. Speakers page's structure and layout
4. Footer for the website
The goal was to organize the website's hierarchy well to avoid confusion.
Stakeholder Review (Desktop & Mobile Website)
Once the different iterations were ready, I represented the design team and presented the designs to the Founder, Marketing team and Developer.
After receiving the feedback, the next step was to validate the changes to make sure there was an impact on the change/suggestion, which falls under the website launch deadline.
The objective was to ensure the developer had enough time to code the website and make the handover of the files hassle-free.
Feedback Implementation
Final Iteration
Final Iteration
Journal the meetings with PM
Make sure the pivot points during designing are written down along with reasons.
3. Doing Design Critiques with the fellow designer working in the team
4. Keep the developer informed about the Iteration process
Design Impact
Launched the website in two phases:
1. We went live with the Splash website on October 7th
2. The complete content website went live on October 20th
Since its launch, the website has received 70 registrations in 12 days. With the current registration rate, we predict that the total will double in the next 24 days, reaching 140 registrations. In comparison, last year’s total registrations were 120.
This growth rate indicates a 16% increase in registrations, which serves as a key success criterion for measuring the impact of the design.
Next Steps
The website is LIVE now.
The next step was to add a new page to the website; where the attendees could come and submit their ideas for the next conference.
The theme of the website was decided to be different.
Here's the live link to the website.
